Extensive expertise in verticals such as insurance and financial, senior and boomer markets
and specialized marketing approaches including affinity marketing and offline marketing.
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“Not only does VGD deliver on time performance but they also develop champion busting creative whether it be direct mail, digital, or direct response TV. In addition, they deliver more than just the product. They are a valuable resource relative to direct marketing knowledge and historical acumen. They’re always a pleasure to work with, always timely, and very professional in their conduct and in the materials that they produce. Moreover, they’re just a fun group of people to work with!”
“Value Group Direct has been more than an agency for USI Affinity. They truly are a marketing partner providing their expertise for creative development, data processes, testing and overall project management. They know how to keep a project on track and move it through to completion. They are always accessible and provide valuable expertise.”
"I’ve had the pleasure of working with VGD since 2014, and highly recommend them as a direct response marketing partner. They’re the consummate professionals, and their 30+ years of marketing expertise is proven with their winning control positions."
“We hired Value Group Direct to beat our 12-year DRTV control because we were impressed with their expertise and passion for our business and the senior market right from the start. They quickly became a valuable extension of our marketing department, bringing more to the table than anyone expected. Not only did we benefit from having seasoned agency talent on our project, but we benefited from the strategic recommendations made for both our DRTV program and our Direct Mail programs. The Value Group delivered more than just DR advertising solutions, they delivered true business building solutions with an eye towards profitable results.”
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