Our Team

John Hoey

Managing Director

John is one of the founders of the Value Group Direct, where he provides a quantitative perspective on marketing strategy and campaign performance. He offers his own unique perspective, with extensive experience on the client side providing the base for his advertising agency career.

Advertising Agency Management
Previously, John served as President of TPG Direct (Omnicom), a direct response agency specializing in insurance. He led TPG Direct’s relationship with major insurance clients, including MetLife, Farmers, Geisinger Health Plan and 21st Century Insurance.

Insurance Company Management
John was SVP in charge of P&C insurance at Colonial Penn Group, where he managed insurace programs for AARP and other clients. He later joined National Liberty Corporation, now AEGON Special Markets, where he was SVP responsible for marketing and overall management of multiple insurance businesses.

John is a graduate of the University of Notre Dame and remains a fan. He also holds an MBA from the Wharton School, University of Pennsylvania.

Our Services

We do it all. VGD provides the full spectrum of direct marketing services.


Full service, done better.
With over 3 decades spent building our direct response marketing muscle, we bring the kind of exacting knowledge and expertise needed to maximize your success.


Some agencies know direct response. Others claim client-side expertise. VGD was raised on both.


Measured performance. It’s the foundation of direct response and of our successes. Our strengths lie in the volume of successful tests and campaigns we have created over the years.