Linda is one of the founders of Value Group Direct and provides the creative perspective while also overseeing the management and growth of new and existing client relationships. She will tell you that she is the Ying and John is the Yang, and together they provide their clients with a strong balance of quantitative and creative perspective on marketing strategy and campaign performance.
Linda’s background includes marketing and management positions at Topak Marketing, Inc., CIGNA, QVC, Continental American Life Insurance Company and National Liberty Marketing, now AEGON Special Markets.
As Senior Vice President of Topak Marketing, Inc., Linda provided the leadership and direction for all association clients. Her understanding of the nuances of broad market and association marketing strategies, offer approach, and messaging that resonates with prospects and members, places her above her direct response marketing peers.
Linda speaks regularly as a subject matter expert at numerous industry events. Active in the leading affinity and association marketing organization, PIMA, she served two terms on the Board of Directors. She was recognized with the PIMA Presidential Distinguished Service Award in 2008.