News

Value Group Direct Announces Promotion of Pete DeLago to Director of Digital Marketing and Analytics

PAOLI, Pa., January 19, 2022- Value Group Direct, LLC, a full-service advertising agency specializing in direct response marketing, announces that Pete DeLago has been promoted to Director of Marketing and Analytics.

Pete began his career at VGD as a Marketing Intern while obtaining his master’s degree. Pete jumped right into the marketing world and quickly became a valuable team member as an Account Executive upon graduating.

“Pete started at VGD as a digital “jack of all trades” handling websites, email marketing, social media, digital copy and design. But his first love is for the operations and analytics that pull everything digital together.”, says John Hoey, Managing Director at VGD. “This new position will allow him to leverage his talents to the benefit of all VGD clients.”

Pete has a bachelor’s degree in Marketing and a master’s degree in Strategic Business Management from Gwynedd Mercy University.

About Value Group Direct, LLC

Founded in January 2010, Value Group Direct, LLC is a full-service advertising agency specializing in direct response marketing. Solutions include strategic planning; creative & design; direct mail production; media planning, buying & analysis; and database marketing and segmentation. Agency staff is expert in the Insurance and Financial Services vertical, and specialized marketing approaches including affinity marketing and targeted offline lead generation. Contact Angela Daisy 610-251-2561 or [email protected] Visit Value Group Direct, LLC’s website: www.valuegroupdirect.com.