News

Value Group Direct Hires Nikki Kearney as Senior Vice President of Marketing

PAOLI, Pa., January 25, 2022- Value Group Direct, LLC, a full-service advertising agency specializing in direct response marketing, announces that it has hired Nikki Kearney as Senior Vice President of Marketing.

Nikki brings over 15 years of direct marketing expertise to Value Group Direct. Her strengths include marketing strategy, cross channel planning, media optimization, operations and analysis. Nikki has been responsible for hundreds of campaigns in her career, with experience spanning most verticals and industries across all direct marketing categories including eCommerce, Omni-Channel, Lead Generation, Drive To Retail and Direct to Consumer.

“Nikki has a diverse background in strategic marketing, integrated planning, performance driven marketing as well as specific expertise in online and offline media management,” says Angela Daisy, Managing Director at VGD. “We are thrilled to have her join the VGD team.”

“Nikki brings successful cross-channel marketing experience in compatible non-insurance verticals that we believe give our clients a distinct edge as insurance marketing creates new templates for brand building and cost-effective direct sales.” says John Hoey, Managing Director and Founding Partner at VGD.

She graduated Magna Cum Laude from Penn State University with a degree in Psychology and a Business minor.

About Value Group Direct, LLC

Founded in January 2010, Value Group Direct, LLC is a full-service advertising agency specializing in direct response marketing. Solutions include strategic planning; creative & design; direct mail production; media planning, buying & analysis; and database marketing and segmentation. Agency staff is expert in the Insurance and Financial Services vertical, and specialized marketing approaches including affinity marketing and targeted offline lead generation. Contact Angela Daisy 610-251-2561 or [email protected] Visit Value Group Direct, LLC’s website: www.valuegroupdirect.com.