Our Executive Team
Senior Vice President, Marketing
Nikki brings over 15 years of direct marketing expertise to Value Group Direct. Her path includes executive leadership roles on the agency side, client-side and as a consultant.
Responsible for hundreds of campaigns in her career, Nikki’s experience spans most verticals and industries across all direct marketing categories including eCommerce, Omni-Channel, Lead Generation and DTC.
With a performance-driving focus, her strengths include full-funnel marketing strategy, cross-channel integrated media management, conversion rate optimization and marketing operations.
She graduated Magna Cum Laude from Penn State University with a degree in Psychology and a Business minor.
WE DO IT ALL. VGD provides the full spectrum of direct marketing services.