Our Team

Meet Us…

Without question, our greatest strength is our people. Our three principals were among the industry’s key players over the past 3-4 decades. We grew with the emergence of this highly specialized industry, and were responsible for some of its mo groundbreaking and enduring campaigns.

The good news for our clients is that our collective history comes with us giving you a competitive edge. The strategic relationships we’ve nurtured with essential partners — from creative resources to print vendors to media buyers — are your competitive advantage.

John Hoey

Managing Director

John is one of the founders of the Value Group Direct, where he provides a quantitative perspective on marketing strategy and campaign performance. He offers his own unique perspective, with extensive experience on the client side providing the base for his advertising agency career.

Linda Brignola

Managing Director

Linda is one of the founders of Value Group Direct and provides the creative perspective while also overseeing the management and growth of new and existing client relationships. She will tell you that she is the Ying and John is the Yang, and together they provide their clients with a strong balance of quantitative and creative perspective on marketing strategy and campaign performance.

Angela Daisy

Managing Director

Angela’s career, like many at VGD spans both the client and the agency side. She knows through her own experience what clients need and what is important to them. Her clients will tell you that Angela’s enthusiasm and passion for marketing strategy comes through in everything she does. While she loves developing the perfect media mix for her clients, her true passion is DRTV.

Our Services

We do it all. VGD provides the full spectrum of direct marketing services.


Full service, done better.
With over 3 decades spent building our direct response marketing muscle, we bring the kind of exacting knowledge and expertise needed to maximize your success.


Some agencies know direct response. Others claim client-side expertise. VGD was raised on both.


Measured performance. It’s the foundation of direct response and of our successes. Our strengths lie in the volume of successful tests and campaigns we have created over the years.