News

Value Group Direct is platinum sponsor for 2013 AIPAGIA Fall Business Seminar

Paoli, PA– July 15, 2013 – Value Group Direct, LLC, a full-service advertising agency specializing in Direct Response marketing, announced that it will be the platinum sponsor for the 2013 AIPAGIA Fall Business Seminar.

AIPAGIA is the American Institute of Professional Association Group Insurance Administrators. The goal of the organization is to create an environment where ideas can be exchanged among a select membership, composed of association group insurance administrators.

At this year’s seminar, VGD is pleased to be speaking about the success they have experienced with fully integrated direct response marketing campaigns, specifically as it relates to digital and direct mail. “In today’s digital age, insurance marketers have more choices than ever when it comes to communicating with potential policyholders, but many find it challenging to integrate effective digital marketing with tested and proven direct mail campaigns,” said Linda Brignola, Partner at Value Group Direct, LLC. “We are honored to have been invited to be this year’s platinum sponsor so we can speak about such an important facet of direct response insurance marketers.”

VGD will be providing insight into their integrated campaign strategy and how they have seen it work for clients. Please join them Thursday, September 26th at 8:45am. If you are unable to attend and would like to learn more about VGD and their work, please visit them at www.valuegroupdirect.com.

About Value Group Direct, LLC

Founded in January 2010, Value Group Direct, LLC (formerly The Value Group, Inc.) is a full-service advertising agency specializing in Direct Response marketing. Solutions include strategic planning; creative & design; direct mail production; media planning, buying & analysis; and database marketing and segmentation. Agency staff is expert in verticals such as Insurance & Financial Services; demographics such as Seniors/ Boomers; and specialized marketing approaches including affinity marketing and targeted offline lead generation.